So you decided to follow your dream in the culinary and wanted to show people that you have what it takes to create delectable food. However, the restaurant industry is a highly competitive world and you need to be equipped with amazing marketing ideas to catch some attention and grow your business.
Here are 6 thrilling marketing ideas that restaurants should have:
Food Porn. If you frequently stay on social media sites, you probably heard of food porn. People love to share mouthwatering photos of the food they eat and share it with other people. Grab this opportunity to post inviting picture of your dishes to make people curious about your restaurant. You can hire a professional photographer to take the shots for you or you could do it by yourself using your smartphone. If you’re planning a DIY, make sure you have basic knowledge of macro photography and proper lighting to capture tasty images.
Join Weekly Hashtags. Hashtags can give you more exposure and reach which can do good for your business. Join weekly hashtags such as #ThrowbackThursday and you can post scrumptious photos of your food as well. Aside from your food, you could show off picture of your staff, your restaurant or even some activities in your community that you could associate with your business.
Create a blog. To build an online presence, you can start a blog which can display your menu and important information about your restaurant. Make sure to put high quality images for your menu with the necessary details about what the food is. We are now living in a digital world. More and more people use the internet to do research on businesses so, make sure you can be spotted online.
Go local. To grow your business, you need to start in your community first. Try to talk to local farmers to be acquire local ingredients. By doing this, people in your community will be more familiar about your business and they really love the fact of eating something from their own place.
Freebies, coupons and discounts. People love trying something for free especially when it comes to delicious food. You can try to give out freebies such as free samples of your food or discounts on your special dish. It’s also a good way to entice people to sign p for your newsletter if you have something good to give in return for their subscription.
Reach out to food bloggers. Food bloggers can give you a chance to put some light on your business by giving out reviews about your restaurant. This might be a bit tricky but you can try to invite them to your restaurant for a free meal in exchange for their valuable reviews.
Don’t have a restaurant but is interested in starting one? Check out the video below for some great tips!