Most realtors service multiple cities and regions. Real Estate SEO is tough. The fact is, online marketing is a marathon that requires consistent SEO to adapt to the ever-changing landscape of online consumer behavior. Local behavior and mobile signals can play a role in search results. A well-implemented SEO campaign sees improving results as time goes on — your Web site traffic and lead count goes up and up! Still, there are some key techniques you can implement to get your site noticed, no matter how Google changes the inner workings of its search engine.
Optimize your real estate website
- Incorporate social media
- Get listed in Directories
- Take advantage of photos and videos
- Target local keywords
- Optimize your bio on your broker’s website
- Make your Site Mobile with responsive design
- Write blog entries
Local SEO must be in your marketing mix this year. Many of you have probably heard the term “local SEO” bandied about and wondered what the distinction is between that and garden-variety SEO. Further substantiating a shift to local search, a Google report from this past April found that Google searches containing “near me” have increased 34 times levels recorded in 2011. For most marketing media, consistent investment will get you consistent, flat returns. One of our highly skilled SEO pros will personally evaluate your site, record their findings and put together a formal report that offers observations and SEO recommendations.